Manchester United Finance

Presentation Today Manchester United is the most impressive football club on the planet. They have been effective and eminence primarily for their donning accomplishment in the UK and in Europe where probably the best players experienced, for example, George Best, Bobby Charlton, Eric Cantona, David Beckham and all the more as of late Cristiano Ronaldo and Wayne Rooney. Manchester United is in excess of a basic football club, it’s a brand and they have been fruitful in promoting. In under 20 years they went from neighborhood to worldwide and have in excess of 650 million fans through the world.They attempted to deversify their action during the years and the brand is additionally present in the business. Methodology Mission Statement. Manchester United needs to be the best football club on and off the pitch. Technique a. Grow their portofolio of worldwide and territorial backers. b. Build up the retail, marketing, clothing and item permitting business. c. Adventure new media a nd portable chances. d. Improve the compass and circulation of the telecom rights. e. Broaden income and improve edges MANAGEMENT ORGANIZATION STRUCTURE CEO : Michael Bolimbroke †Vice President of the Executive : Ed Woodward †Group Managing Director : Richard Arnold a. Executive of Finance and IT : Steve Deaville b. Executive of Venue : Karl Evans c. Executive of Legal and Business Affair : Patrick Steward d. Executive of Communications : Phil Townsend MARKETING MIX Positionning The item Manchester United is an upmarket item. It need to be not quite the same as some other football club, this is the motivation behind why they have created diverse scope of item above football. Besides they are consistently artnered with the best, for example, Nike, AIG, Vodofone all pioneers in their division. Item. As a matter of first importance the item incorporates giving a phenomenal football crew that plays and wins in an energizing manner. Each season they need to be the best. Notwith standing, there are different elements of the item including promoting, for example, the offer of shirts, and a scope of memorabilia. The item likewise identifies with TV rights, and Manchester United's own TV station. Spot. In one regard the spot is Old Trafford where home games are played, yet Manchester United likewise plays at a scope of other venues.And, obviously its items are sold over the globe, through the club's site and a scope of different deals media. Manchester United markets itself as a worldwide brand. The club additionally takes part in a scope of joint limited time exercises, for instance with the cell phone organization Vodafone. Manchester United books, shirts, programs, keyrings and numerous different things are sold and advanced through its site. Cost. The club has situated itself at the upmarket chief finish of the market and, therefore, it will in general charge premium costs as confirm by the significant expense of a season pass to watch home association gam es. . Play out a general record examination of Manchester United. See whether there is a harmony among obligation and working capital? Data There are three significant pieces of an organization's ? nancial explanations: the asset report, the pay proclamation and the money ? ow articulation. The monetary record gives a one-time depiction of an organization's benefits and liabilities. Furthermore, the salary explanation demonstrates the business' star? tability during a specific period. MANCHESTER UNITED BALANCE SHEET. Merged Balance Sheet*

Pakistan Electricity Solutions and Ongoing Projects Free Essays

Composed by: Afreen Baig http://economicpakistan. wordpress. com/2008/01/05/power/â€Å"History† After the development of the Hydro-Electric Tarbela Dam and the Mangla Dam, by General Ayub Khan and General Yahya Khan in the 1960’s, our legislatures neglected to imagine and start significant power ventures. We will compose a custom paper test on Pakistan Electricity: Solutions and Ongoing Projects or on the other hand any comparative point just for you Request Now The clumsy administrations of PML-N and PPP, that despite everything see themselves as imperative to law based exchange inside the areas, neglected to make discourse inside territories, on the most significant issue confronting Pakistan’s vitality endurance †the Kalabagh Dam. Their administrations neglected to get ready for the future development and vitality necessities. As of late the administration of PPP has scratched the venture by and large. â€Å"Unexpected Economic Boom Energy Consumption in the last 10 years† Pakistan’s $75 billion economy blasted into a $160 billion economy, with the utilization of gas, power and coal expanding YEARLY to a normal pace of 7. 8 percent, 5. 1 percent and 8. 8 percent, separately. The quantity of power buyers developed from 15. 9 million of every 2005-06 to 16. 7 million of every 2007, demonstrating a development of around 70 percent in the course of the most recent 10 years. The significant Energy utilization areas of the nation are: Industrial (38. percent), Transport (32. 8 percent), Residential and Commercial (25 percent), Agriculture (2. 5 percent) and others (2. 2 percent). As respects Electricity, the Household segment has been the biggest buyer in the course of the most recent 10 years, on normal expending 44. 8 percent, trailed by Industrial part (29. 4 percent), Agriculture (12. 2 percent ), Commercial segment (5. 9 percent), Street lights (10. 6 percent), the authorities state. â€Å"Record Sales of Electronic Items† Recently, we got uplifting news from Pakistan Haier. In May, Pakistan Haier made new RECORD climate control system, cooler month to month yield. The deal volume arrived at untouched high, the year-on-year deal increment of Air-conditioner, Refrigerator, Washing machine, Micro wave and TV are 136%, 58%, 180%, 210% and 106% individually. Correspondingly, numerous other Electronic Companies have made record deals. â€Å"Projects executed and under Construction† The main unit of 290-megawatt of Ghazi Brotha Hydel Project (GBHP) went into activity in June 2003, and contributed around 50mw of power to the national lattice. Four additional units were included each quarter, and by 2004 the GBHP was contributing 1,450 mw. Atomic force plant Chashma-2, will before long please line, and will add another 300MW to the national matrix. Mangla Dam uprising will give another 644 GWh of intensity. Gomal Zam Dam is under definite phase of development, and upon consummation it will create 17. 4MW In 1999, our introduced limit was only 15,860 MW. (With Hydel 4826 + Thermal 10,897 + Nuclear 137) In 2005-06, our introduced limit expanded to become 20,495 MW. (With Hydel 6499 + Thermal 13,534 + Nuclear 462) â€Å"Concrete ventures under the PML-Q Government† President Pervez Musharraf propelled the Rs 130 billion (US 2. 6 billion) Neelum-Jhelum Hydroelectric venture planned for delivering 969 MW power. Work on 11 tasks with an aggregate force age limit of more than 12,000MW would begin by 2009. These undertakings incorporate Bunji (5,400MW), Dasu (4,000MW), Kohala (1,100MW), Spatgah and Palas Valley (1,230MW). Wind and Solar Technology: Pakistan is trying to investigate elective wellsprings of vitality creat ion and use Wind and sun based innovations with the intend to deliver 9,700 MW wind power by 2030, along these lines giving power to 7,874 off-network towns in Sindh and Baluchistan. 25 breeze water siphoning frameworks have been introduced in Balochistan. More than 140 smaller scale wind turbines of 500 Watts each are operational in Sindh and Balochistan, giving power to 691 houses in 18 remote, off-matrix towns. Hydel Power: The administration is giving top need to Hydel power with the capability of delivering 40,000 MW Power of which just 15 percent had been misused up until now. In 2001, the Water and Power Development Authority of Pakistan recognized 22 destinations for propelling Hydropower undertakings to fulfill the ever-expanding need for modest force. It demonstrated that around 15,074 mw could be produced on the finishing of these ventures, which would likewise meet the water system necessities for the developing horticulture division. Pakistan Sugar Mills: Association (PSMA) has educated the legislature that sugar plants can deliver 2,000MW of power in the following five years. Pakistan Atomic Energy Commission: (PAEC) has chosen to set up an Engineering Design Organization (EDO) for the indigenous improvement of atomic force plants (NPPs) in the nation. The PAEC educated specialists that it was wanting to include about 1,260MW through Hydel power, 880MW from Alternate vitality, 4,860MW from Gas, 900MW from Coal and 160MW from Oil by 2010. The Karachi Electric Supply Corporation (KESC) is putting resources into another 220-megawatt power plant that will help control the force deficiencies in the city, said. The plant will begin producing 192MW by March and the staying 28MW will begin being circulated by December 2008. Thar Coal: The legislature has chosen to build up the Thar coal for power age on a need premise to conquer vitality emergency following. Out of six different organizations that inked MoU with concern specialists to set up coal power ventures; two organizations have begun penetrating work in their particular regions. Affirmed gauges that its stores were proportionate to in any event 850 Trillion Cubic Feet (TCF) of gas †around multiple times higher than Pakistan’s demonstrated gas stores of 28 TCF. By utilizing just 2% of the current coal saves, we can produce around 20,000 MW (20 GW) for very nearly 40 years These appraisals were affirmed by isolated bankable achievability considers led by Chinese and Russian specialists. 85 Billion Tons of coal stores in Pakistan were second just to 247 Billion Ton saves in the United States and a lot higher than 157 and 115 Billion Ton stores of Russia and China, separately. Thar coal saves were equal to at any rate 400 Billion Barrels of oil †identical to oil stores of Saudi Arabia and Iran set up. One gauge puts Pakistan’s coal vitality at 576 Billion Barre ls of oil which is proportionate to the joined oil stores of the 3 biggest makers. The legislature is wanting to set up 5,000-megawatt power age offices utilizing coal as fuel inside next barely any years. â€Å"Ongoing Power Projects† The Ongoing Power Projects for which designations have been made in 2007-08 Budget, are Mangla Dam Raising Project (Rs 20 billion), Mirani Dam (Rs 500 million), Sabakzai Dam (Rs 200 million), Kurram Tangi Dam (Rs 2. 84 billion), Sadpara Multipurpose Dam Rs (900 million), Gomal Zam Dam (Rs 1. 8 billion), the Greater Thal Canal Phase I (Rs 8. 5 billion), the Greater Thal Canal Phase II (Rs 2. billion), development of 20 little dams in NWFP (Rs 870 million), Bhasha/Diamer Dam (Rs 500 million), Khan-Khawar hydro venture (Rs 1. 3 billion), Dubir Khawar hydro venture (Rs 2. 1 billion), transmission game plans for power dispersal of Ghazi Barotha (Rs 1. 67 billion) and Neelam-Jhelum hydro venture (Rs 10 billion). New undertakings for the following monetary year incorporate the Sukkur Barrage Rehabilitation and Improvement venture (Rs 100 million), Akhori Dam PC I (Rs 200 million), development of Jaban Hydroelectric Power Station and Jaban Hydroelectric Power Station (Rs 40 million). Up and coming Immediate Projects† Three rental force houses would begin creating 1,067 megawatts of power by end of year 2008, individually. Understandings had been marked with China to build up power plants at Nandipur and Chichu ki Malian, and tenders had been given for two 500MW force plants at Dadu and Faisalabad which would be controlled by gas and heater oil. A 800MW force plant would be set up at Guddu. (c) ECONOMIC PAKISTAN and PRESIDENT MUSHARRAF http://economicpakistan. wordpress. com/2008/01/05/power/http://presidentmusharraf. wordpress. com/ Step by step instructions to refer to Pakistan Electricity: Solutions and Ongoing Projects, Papers

An OME Welcome to the Institute

An OME Welcome to the Institute On June 14th, I began my journey to MIT. I packed all my clothes, memorabilia, and snacks for college away in my mom’s Kia Rio as the dynamic duo set off on a cross-country road-trip. I was leaving that early because I was selected as one of the seventy members of Interphase EDGE that is run through MIT’s Office of Minority Education (OME). That being said, as some people see it, I signed up for a preview of hell to replace my last carefree summer in Cape Coma. After a week of I-95 mayhem, I walked into Maseeh Hall, where I awkwardly approached the wrong desk to check-in. I had a cartful of crap spilling over the sides, that I was desperately trying to keep from crashing down. Long story short, stuff did come crashing down… right in the lobby, making the scene I had so dreaded. It was the picture perfect start to ease my wave of nerves and angst, for what was to come. Coming into MIT, I never really considered myself introverted. I always found myself leading conversations. However, when I arrived here, I was almost mute. As a matter of fact, one of the communications sections during Interphase EDGE made my elusive appearance into a fictional superhero of sorts because half of the people didn’t even know I was part of the cohort. The next day, my roommate Uriel, and some others came up to me saying I had to prove my existence. Over time, I came out of my shell. I started talking more, creeping in and out of the lounges in a way that was considered “eerie” by Sam, took on a “summer father” role to Fidelia, and really started to acquire some amazing friends that I see on the daily. I say all that because I know a lot of people here are like me in that sense. It is intimidating coming into this place not knowing anyone. What is great is you can bring yourself into this place socially at your own pace. I can’t begin to tell you how many ti mes I called my mom in the beginning saying, “well y’know, I mean, I kinda talked to people,” and now, calling and describing the spontaneous soccer games that my friends and I played, or trips to Boston Burger Company I went on (which is amazing by the way). Anyway, the program itself is a two-year academic excellence program that the Office of Minority Education (OME) runs. The largest, and most intensive, portion is during the summer before your first semester at MIT. Contrary to what one may believe from the name, the office itself is open to everyone. They truly make you feel welcome. I come from a single-parent household as a first generation college student, but there are people in the cohort from just about every social class and of every race or ethnicity. It is a unique mix that ended up being a big family in the end with an abundant sense of unity. During the summer portion, the OME simulates a semester at MIT. You take Chemistry, Physics, Math, Communications, and even a P.E. class. I took Tsegball, and I have no regrets. It is an awesome combination of ultimate frisbee, basketball, and probably some other sports that culminate into that interesting fast-paced game. You complete the dreaded problem sets, attend class with interesting professors, take the beloved swim test, and have time to explore Boston. There even is mandatory fun! I know it sounds weird, but take my word for it, you will extremely appreciate it. It is so easy to get caught up in the world of academics that you can forget that your body needs and deserves that break to relax. What really made Interphase EDGE such a valuable experience to me can be summed up by the word opportunity. Although the classes get you mentally prepared, the problem sets get you thinking in a collaborative manner, and the exams humble you to accept that you can always improve, the largest takeaway I got out of the program are relationships with my peers and pathways that will last long into the future. My closest friends at the moment are Uriel, my roommate, and Pedro, who lived down the hall. The UROP I started was with an interesting research scientist that taught my Chemistry 3 section, and my inspiration for applying to be a blogger came through seeing the difference that sharing one’s stories and life experiences can have on everyone involved. We had a talent show, BBQs, even a song written by one of our own, Tema, and opportunities to meet with some amazing companies like Microsoft all for FREE. What the OME has done for me to prepare for my first week here as I write this on the day-of-classes-starting eve, is such a blessing. All that being said, I could not think of a better way of introducing myself than by highlighting the amazing experience that began at MIT even before my first class. I am going into tomorrow with a sense of comfortability and excitement in part from the great the staff of DiOnetta, Somiya, Lilen, Isabel, and Greg at the OME, and I hope that next summer you can be part of the next cohort! Well, that was much longer than I intended my first blog post to be. I better try to sleep now. It is 10:30, and I am making a new school year’s resolution to get eight hours of sleep. Cheers to the school year! Post Tagged #Interphase EDGE #Maseeh Hall #MIT OME (Office of Minority Education) #PE #Tsegball

Analysis Of Jodi Picoult s The Storyteller - 1183 Words

â€Å"Love can be simply stated to be the desire of the human being to integrate oneself with other selves in such a way that one starts feeling the pain and pleasure of another person as if of one’s own. Hatred can be defined as just the opposite – to derive pleasure in the pain of others, while feeling unhappy seeing others happy†(Singh 1) Emotions, by their very nature, warp perceptions and cloud judgement. Ever seen Star Trek? If you have, then you would have noticed Spock’s whole, unwavering use of logic in the place of any emotion. The reason he is portrayed as someone who is omniscient is due to his lack of emotion to cloud his judgement. All emotions obfuscate judgement, but love, hate and sorrow warp reality to a point where it is indistinguishable from fantasy. Love is something we all long to have, but it is among the emotions which subvert our judgement to it’s will. In Jodi Picoult s The Storyteller the main character Sage falls in love with Adam, a man who is already married. She knows that what she is doing is wrong, but continues due to the fact that she feels so strongly attached to him that it doesn t faze her.She knows it is wrong, but love is what fuels this affair. She eventually comes to her senses and leaves him, but it took Leo falling in love with her and he grandmother’s story about life during the holocaust to make her realize this. Love is to a thunderstorm as rational judgement is to the light of the sun. One obscures and hides the other. Kate

Buying Cosmetology Essay Topics

Buying Cosmetology Essay Topics Cosmetology Essay Topics Features Cosmetologists' incomes come from a selection of sources. Folks have begun to think that confidence and beauty are interlinked. Confidence in oneself is required to reveal the genuine beauty in every individual. You could also visit a beauty school. You have to be 16 or older to visit a beauty school. Defining Beauty The word beauty can signify an unlimited number of things to so many folks. External beauty usually means a complex of attractive features that produce an individual visually appealing. The Cosmetology Essay Topics Chronicles Order top-notch essay at the moment and certified specialists will do their very best to supply you with higher quality at affordable price. Studies demonstrate that most wo... Beauty research topics comprise a wide array of variations. You'll also need to conduct your very own unique tests on practice. Exists a wide range of research topics on cosmetics. There are two forms of lexis utilized in our discourse community. It doesn't need an extensive education, even though people with degrees find themselves entering the area. If you realize that you are developing new relationships the very same or similar to past ones, you're in a cycle. Begin the process by doing a bit of research. The Secret to Cosmetology Essay Topics There's a whole lot of work involved with turning into a cosmetologist. With the most suitable personality, some talent and training, an individual can get started earning decent money immediately. Pay attention initially to the experience you've got. If you get an excellent personality, it is absolutely a plus. You are going to receive unique texts, which will be finished in time. In case you have any questions, you can get in touch with our friendly support team night and day and get immediate assistance. Cosmetologists have to be able to work nicely with their hands and ought to have a great awareness of style. Don't just create something in a couple of days. The cards also function as a quote for the client ensuring the service fits their budget. Your orders will be carried out exactly as you desire. As a result of this guarantee, the delivered order will incorporate all necessary particulars. Really don't compose an inordinate amount of, in the event you can condense two paragraphs into just one, that's the best way to write. Some, on the flip side, have not won money, and they've lost a substantial quantity of cash. The very first step might take you a good deal of time to finish. At the exact same time that it should sound intellectual. You might believe that its a simple method of accomplishing the job of essay writing. Whenever you have so many topics to speak about, choose what you're passionate about and it's going to be super-easy that you develop a considerable argument for it. The actual folks highly praise our essay help site. In fact, beside deadlines, it's the only thing. Their principal goal is to prepare an outstanding paper deserving high evaluation. Writing your draft shouldn't take you lots of time if you obey an excellent outline. It's unlikely your very first draft will be ideal. The Most Popular Cosmetology Essay Topics Some vocational schools provide the subjects necessary for a high school diploma along with training in cosmetology. Cosmetology isn't just work. There are lots of choices within the discipline of cosmetology. The absolute most important benefit of experiencing a cosmetology school education is that you'll hardly ever be unemployed (unless you will want to). Cosmetologists who can give an extensive selection of services will have the very best opportunities. We always serve our clients. Market demand demands frequent training and refreshers to make sure the security and satisfaction of patrons. There's a high demand for saloon specialists and stylists due to the growing number of consumers. What all you will need is getting the assistance from a specialist and EssaysChief is going to be the expert that you seek out. They frequently recommend and sell many different grooming products, including cosmetics or hairbrushes. There are a lot of ways to acquire schooling to be a cosmetologist. There's a lot you should remember.

Narrative on Culture Free Essays

Culture Crossing Do you ever look at a complete stranger and immediately categorize that person? I will be the first to admit that I have done so more than I would care to acknowledge. I was definitely raised to look down upon people, especially the Jewish, in spite of what my parents will tell you. Although I was never actually told not to like or associate with a Jewish person, the adults in my family made it known that it was unacceptable by saying unpleasant things about them. We will write a custom essay sample on Narrative on Culture or any similar topic only for you Order Now I heard the jewish would come to nice neighborhoods, take them over, and ruin them. I also heard that they killed Jesus. It was inevitable that I too would see Jewish people as inferior to me. With all the bad things I heard, it only seemed natural. I thought Jewish people were arrogant, greedy, conniving, and uneducated. I thought they should leave our country because their religion and cultural beliefs were un-American. From the time I was a little girl through my early twenties I looked down upon Jewish people until I met Joel one day while I was working. It was a typical Friday at the Department of Motor Vehicles. It was fifteen minutes until closing time and the place was packed. I was about to call my next customer when a short man dressed in black and white from head to toe with long chin-brushing curls as sideburns wearing a black hat approached my window. He was a Hasidic Jew and I was not happy. I acknowledged him. â€Å"Yes? † â€Å"Are you going to call this ticket number? † â€Å"Nope. Have a seat,† I said annoyed. â€Å"I’m sorry to have bothered you. † As he was sitting back down I noticed the ticket number he had in his hands. It was a dealer ticket. We stop calling dealers at 4:30 p. m because it’s time consuming. I was contemplating if I was going to tell him this or let him find out the hard way. There was a big sign by the ticket machine that clearly states that we don’t accept dealer paperwork after 4:30 p. m. Some of my coworkers noticed him and started making fun of his clothes, yiddish accent and, stupidity for not reading the sign. Although I tended to agree with them, I decided to be nice and help this man because I was sick and tired of hearing my coworkers ridiculing him. He was, after all, in hearing distance. I motioned the Hasidic man up to my window with my index finger. Sir, I normally would not help you because we don’t accept dealers after 4:30 p. m but, I see you only have one deal so I will help you just this one time. † He smiled from ear to ear and thanked me. I knew from experience that Hasidic men are not allowed to touch an object at the same time as someone from the opposite sex so, I was very surprised when he handed me the papers through the bars rather than sliding them underneath the window barrier. I didn’t know what to do. Should I let the papers fall to the desk? I did not want to be impolite so I took the papers from him. After looking at his papers I soon realized that I would be unable to process the transaction and I delivered the bad news to him. Expecting the worst, I was ready for the hostile reply I usually get from anyone I give unpleasant news to. Instead, he was polite and humble. He thanked me over and over for taking him. I was pleasantly surprised and smiled. I told him the additional papers he needed and even wished him a good evening. He was walking away when he turned and asked, â€Å"What is your name? † â€Å"Ann† I suspiciously replied. â€Å"My name is Joel. Have a great weekend Ann! I will see you first thing on Monday,† he said cheerfully as he walked towards the door. I wondered what was wrong with him. I had never came across a Hasidic man like him. As the metal gates lifted to the D. M. V entrance Monday morning, I noticed Joel was the first in line. He waved. Oh, geez. That was weird. My coworkers took notice of him and started to tease me. â€Å"Look, there’s Annie’s special friend,† said one. â€Å"Annie’s curly locks is here,† snorted another. I chose to ignore their snide remarks and called him up to my window. â€Å"Good Morning Ann! How was your weekend? † Joel asked. He placed a small tin of cookies on the counter. â€Å"These are for you. They are from my brother’s bakery in Brooklyn,† he joyfully said as he slid the tin underneath the window bars. I told him that I couldn’t accept them and thanked him. â€Å"You have kids? Yes? Please take them home to your children then,† he insisted. I took the cookies and hid them in my desk draw. â€Å"Thank you Joel, that was very kind of you. My children will love the cookies. † I hoped no one noticed the exchange. I did not want to be teased my coworkers. While editing and processing his paperwork, Joel started telling me jokes. They were funny but I didn’t dare laugh because they were about the Jewish. â€Å"Not all Hasidic’s are extremists, Ann,† he laughed. I didn’t know how to respond. I never met a Hasidic man that was as friendly and talkative as Joel. I wondered if he was from Kiryas Joel, the village within the town of Monroe where it’s residents strictly observe the Torah and its commandments. If he is, I’m thinking he shouldn’t be talking to me like this. Hasidic men are proscribed from associating with woman who are not their wives or relatives. What if another Hasidic witnessed him talking to me? Joel, do you live in Kiryas Joel? † I shyly asked. â€Å"Yes, I do. Why do you ask? † â€Å"Um, can’t you get in trouble for talking to me? † I had a hard time getting the words out. I was embarrassed. â€Å"I have many rules but it doesn’t mean that I follow them to a T? † I was intrigued. I knew little about Hasid ism. I determined this would be an excellent opportunity to learn. â€Å"Would you mind if I asked you questions about your religion? † I quietly asked. Joel gave me permission to ask him anything. As time went on, I called him right up to my window. None of my coworkers wanted to help him anyway and, I looked forward to our conversations. I asked him questions about everything from having sex through a hole in the sheet to having a holiday that they are ordered to get drunk. Joel eagerly shared his experiences in detail leaving nothing out. He explained holidays, the importance of tradition, and beliefs. I learned the life of a Hasidic from birth through marriage. Joel educated me on why they dress all in black, what kind of education they receive, gender roles, acceptable entertainment, and any other aspect that I thought to ask him about. He explained the discipline involved to abstain mainstream American culture. When he spoke about his arranged marriage, I began to understand and respect the idea behind it. It did seem safer in the big picture because partners were picked that were good for a lifetime not short infatuations. I was amazed how open-minded I was becoming. I had gained respect for his religion and became quite fond of Joel. I saw him as a whole person rather than the Hasidic Jew I once seen. My religious and cultural upbringing fostered my ignorance. I grew up feeling superior to people outside my culture and religion because I simply didn’t know any better. Meeting Joel changed my view on culture and religion. Through sharing his traditions and beliefs, I realized that other cultures interact differently and it’s often misconceived as rudeness, anger and, foolishness. Getting to know Joel made me see that our cultural and religious beliefs didn’t make us any less or any more of a person. Based on our common humanity, I learned to respect cultural and religious diversity. How to cite Narrative on Culture, Essays

Retail and Supply Chain Management

Product Offering, Target Market and Customer Service Fair Do’s is a non profit company. It offers cheap and unique products from third world countries which are not well-off economically. Therefore, underpinning its operations on fair trade, Fair Do’s offers the populace from these countries a chance to trade their products. The company’s range of products is not well-defined. This is considering the fact that the suppliers do not come from the same geographical locations.Advertising We will write a custom report sample on Retail and Supply Chain Management specifically for you for only $16.05 $11/page Learn More Fair Do’s, therefore, offers products ranging from compact discs, clothes, foods and beverages, and toys among others. It is crucial to note that these products are not modified, whatsoever. They are stocked in their original form in the shops. These shops are approved by the British Association for Fair Trade Shops ( BAFTS) and/or the World Fair Trade Organisation (WFTO) (Fair Do, 2011). The suppliers of this small scale company are not distinct, either. This is because the company has a policy that guides its operations. It must source its products from suppliers or people who do not have well-off backgrounds. However, the company gets its products from Europe and the Americas sometimes. It is important to note that creative products are the focus of Fair Do’s. These products include designed pots from Africa, hand-made ornaments from Egypt, Somalia and Kenya, beauty products made from people’s hands, among others. This is in line with the fact that economics should be mixed with Fair Trade. This is the belief of the company, hence, its line of interest in suppliers and customers (Fair Do, 2011). All these products are sold all over the world. But, mainly, the target market is developed countries. These countries are the focal point from which the market base of fair dos is situat ed. The company believes in putting people first. This includes its customer base, supply base, workers and volunteers. The argument is that they provide the company with the needed impetus in its policy application. This explains the reason why the company is so particular with the quality and uniqueness of products it offers in the market. Its customer service is unique in its own way. There is also belief that the company offers products at different prices. Firstly, the price is fixed. However, a customer can offer to buy at a higher price going by the company needs to promote the direct producers from whom it buys the products (Fair Do, 2011). Supply Chain Management and Logistics Fair dos supply chain and logistics management is quite complicated. As noted earlier, the company does not offer products from specific suppliers. It only sources products from fair trade accredited companies. The accreditation is received from British Association for Fair Trade Shops (BAFTS) and/or the World Fair Trade Organisation (WFTO).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essentially limits the planning of this department. Fair trade means that the company believes in paying a fair price to the suppliers. Hence, it cannot pass on the burden of supply costs to the suppliers. Therefore, although it is a company it essentially makes no profits. Most of the costs are associated with supply and logistics (Boyer, 2010). The suppliers of these products are mainly from third world countries. These are the countries where the balance of trade is grossly against. However, there can be second tier suppliers who are also accredited for fair trading that can supply to fair do. However, these suppliers do not last long and may occasionally close down. An example is the recently closed shop where fair do was buying Peruvian hand made ceramics. This partnership is also witnessed in its trade with Rwanda and Kenya. In Kenya there is a second tier supplier, Kazuri, which stocks the Masai and Kambas necklaces and hand products. In Rwanda the company coalesces with Cards for Africa, a company that sponsors orphans. These orphans make beautiful welsh cards. Once the company gets these products it stocks them mainly in its canton (Cardiff) based shop and in Wales. From there the company can buy the products (Fair Do, 2011). From the above, it is notable that the company’s supply chain is two pronged. This means it can buy directly from the makers of the products or from second tier suppliers (Chen, 2004). The company does not, however, depend on these suppliers so much. This is because they might get wearied by the fair trade requirement and closed own. Therefore, it establishes contacts with direct suppliers (producers) and customers to remain afloat (Larson, 2004). Technology, Its Impacts and E-Commerce Fair do has a remarkable online presence. Its websi te  https://www.fairdos.com/ provides the necessary transition for people who want to trade with the company online (Fair Do, 2011).The company as with most companies has a face book and twitter page. It has ensured that the page is interactive enough and has updated information concerning its operations (Haag, 2006). Through these two internet applications the company keeps its customers and suppliers posted at almost no cost. It also is able to promote more involvement with fair trading: a concept the company upholds. A perfect example is the upcoming Easter holidays (Fair Do, 2011). Fair do’s has informed its stakeholders in advance of the imminent closure during that period. This is going to happen during the wedding of prince Williams and Kate (Fair Do, 2011).This is quite important as customers are able to make gift purchases in advance. It also improves the interactive nature that it operates. The company is very particular with its customers. Its customer service is unrivalled in Wales along with its product offering (Kouvelis et al. 2006).Advertising We will write a custom report sample on Retail and Supply Chain Management specifically for you for only $16.05 $11/page Learn More The company has not exactly focussed on e commerce. Experts argue it is because of the complications that it may bring. The company will have to align itself with the policy of fair trade. This is quite hard when you do not know who you are dealing with. E commerce is usually faceless. This is only possible in the upstream side of the supply chain: where only selling takes place. It is however almost impossible on the down stream side (suppliers) because accreditation is needed (Fair Do, 2011). Prove of accreditation and the risk of counterfeits is quite possible. Although the company can immensely reduce costs associated with direct dealing, it has other pressing needs to uphold. Hence, it opts out in that area. The impact is basically on costs and the issue of missed opportunities which can present competitive supplying to the company. Technology is crucial in the growth of current businesses. This will keep the businesses relevant even in future. The company hence, plans to have a modified e commerce application to its business and to improve internet presence. This will present the company with insurmountable numbers of customer base and opportunities for expansion (Fair Do, 2011). Therefore, although it is a company it essentially makes no profits. Most of the costs are associated with supply and logistics (Boyer, 2010). Store Design and Location The company’s physical location is in Cardiff in canton along 10 Llandaff Road. This is where you find the main office which is registered (Fair Do, 2011). However, the company is a federation of small businesses located in almost every part of England. These small businesses have a particular store design that they operate. This is to give fair do’s an identity both from the customers and other stakeholders (Halldorsson, 2007). The company has a theme where its stores are painted in happy colours. This is inline with the various unrelated products that the company offers. The size of the stores is always small. This is because the type of products stocked does not occupy large amounts of space. The company has two service people inside and a cashier. A customer has space for manoeuvre inside and this is crucial in the sampling of the various commodities (Fair Do, 2011). Products are arranged according to origin. Products from Philippines, Kenya, Egypt and Somalia are kept in different places. It is also common to arrange them according to a large area of origin. This means products from east Africa, West Africa at cetera are kept together. This makes customer shopping experience greater. The products do not have price tags except for the most expensive ones (Hines, 2004). The colours range is determined by the products. Basically, these products come from communities who use hands to make them. The raw materials range from sand, clay, ivory remains, bone among others (Fair Do, 2011). The paintings are also quite different inline with the diverse cultures of the people.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is what the company essentially promotes in the design of its stores. Experts say that the company does it self proud by employing the sustainable mantra (Lavassani, 2009). What they argue is that the company is in tandem with the global call for sustainable development. This clarion call which asks organizations to go green has been received, or pioneered by fair dos. It is replicated in its store design also. Pricing and Promotion In actual business world, this is what would largely determine the success and or failure of a business. However, this is not the main factor for operation of fair do. The company‘s main focus is on sustainable development of economies (Fair Do, 2011). It also focuses on improving the lifestyles of people in less developed countries whose products do not find their way in mainstream markets. This is despite the fact they are unique products. The pricing of the products at fair do is hence, focussed on this. This is considering the fact that th e suppliers do not come from the same geographical locations. Fair do, therefore, offers products ranging from compact discs, clothes, foods and beverages, toys among others (Misiura, 2006). In some cases the company prices its commodities highly. This is because they are unique products very suitable for expensive gifts and prizes. Therefore, people who love unique things especially artillery, ornaments and handicrafts find solace and perfect places for shopping at fair dos. It is quite important as it is a two pronged approach which services the less privileged people in the world. It also works for the environment. These small businesses have a particular store design that they operate. This is to give fair do’s an identity both from the customers and other stakeholders (Fair Do, 2011). The company does not focus on making profits. The costs associated with the companies operations are staggering. This is especially true in the logistics and supply chain management. The co mpany does not however make losses. This is offset by fair pricing (Fair Do, 2011). The company believes in offering the best deal to both the customers and the suppliers. However, on the customer side it gets better deals by offering products at different prices. The company also invokes the human side of the customers with the message of helping the developing world (Nagurney, 2006). Fair do’s does not promote its products in the mainstream media. It, in fact does not promote products. This is because it does not have a distinct line of products. Therefore promotions may be an act in futility. The company however promotes its goal, mission and vision. This brings in volunteers from many departments. It also works magic in word of mouth marketing. According to experts it is more productive when a company grows through buzz marketing than any other form of promotion. The company enjoys the services of students who work in the company for free. This way they reduce the overall overhead costs associated with operations. It is also important to note that the company will enjoy so much support form the government. This is inline with the governments plan to go green (Ketchen, 2006). Reference List Boyer, K. (2010) Operations Supply Chain Management for the 21st Century. Mason, OH: South-Western Cengage Learning. Chen, I. (2004) Towards a Theory of Supply Chain Management: The Constructs and Measurements. Journal of Operations Management, 22.2: 119-150. Fair Do. (2011) Fair Do’s Siopa Teg, Fair Do Web. Available from:  https://www.fairdos.com/ . Haag, S. (2006) Management Information Systems for the Information Age. Canada: McGraw Hill Ryerson. Halldorsson, A. (2007) Complementary Theories to Supply Chain Management. Supply Chain Management: An International Journal, 12.4: 284-296. Hines, T. (2004) Supply Chain Strategies: Customer Driven And Customer Focused. Oxford: Elsevier. Ketchen, J. (2006) Bridging Organization Theory and Supply Chain Manage ment: The Case of Best Value Supply Chains. Journal of Operations Management, 25.2: 573-580. Kouvelis, P. et al. (2006) Supply Chain Management Research and Production and Operations Management. Review, Trends, and Opportunities. In: Production and Operations Management, 15. 3: 449–469. Larson, P. (2004) Logistics versus Supply Chain Management: An International Survey. International Journal of Logistics: Research Application, 7.1: 17-31. Lavassani, K. (2009) Developments in Theories of Supply Chain Management: The Case of B2B Electronic Marketplace Adoption. The International Journal of Knowledge, Culture and Change Management, 9.6: 85–98. Misiura, S. (2006) Heritage Marketing. London: Elsevier, Burlington. Nagurney, A. (2006) Supply Chain Network Economics: Dynamics of Prices, Flows, and Profits. London: Edward Elgar Publishing. This report on Retail and Supply Chain Management was written and submitted by user BlackBolt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The College Life Essays - Cramming, Free Essays, Term Papers

The College Life Essays - Cramming, Free Essays, Term Papers The College Life The College Life Schedules are a difficult thing to balance. A person must find the time to complete a number of tasks in a day. A normal adult may have time to get everything done and still have time to spare. The normal college student on the other hand is constantly on the go. College students have busy schedules that include working, studying, and socializing. Most college students work. How else are they going to have the money for all those late night pizza deliveries? Part time employees usually eat on the road on the way from school to work. They work about 5 or 6 hours a day and then head home tired and ready for bed. Maybe not every night but usually there is some kind of paper to be written or chapter to be read. Full time college students that are also full-time workers have to plan everything out in order to make the time to get everything done. One of the things most college students dont make time for is housework. They often wait until everything is dirty to start the laundry. Dishes are another thing that tend to pile up. Breakfast, lunch, and dinner plates and glasses add up after a week. College students must find time in their busy schedules to study. In order to keep up they must do daily assignments. Reading every night helps to prepare for the exams. Taking notes in class and out of class are also necessary. Students also have exams at the end of the semester that require hours of studying. Waiting until the last minute and then cramming it all in is often a final resort. Many students who have kept up just go over and recall the information. All students must find time to study in order to pass. To escape from studying and working college students are known for socializing. They may help out in service clubs. Visiting a nursing home can be relaxing and comforting for both people. Weekends are busy times for dance clubs in college towns. College students go to clubs for fun. Clubs can be a good place to make new friends or to meet up with old ones. To help relieve stress there is nothing like having a long talk with a good friend. College students are under a great deal of stress. They must manage their time wisely. As one can see their schedules are busy with working, studying, and socializing. Bibliography none

What Are the Health Benefits of Fenugreek

What Are the Health Benefits of Fenugreek SAT / ACT Prep Online Guides and Tips Fenugreek is truly a multi-purpose herb. People from Western Asia and the Mediterranean have used fenugreek for thousands of years to flavor food, improve health, and soothe skin maladies. In more recent years, fenugreek has gained global popularity as anherbalsupplement with a variety ofhealth benefits. While fenugreek has many promising applications, not all of its uses have yet been backed up by rigorous scientific examination. This guide will tell you which of fenugreek’s health benefits are supportedby evidence, and which ones remain more folklore than fact. Read on to learn what fenugreek is, what it does in the body, and where you can buy fenugreek to try it for yourself. To start, what exactly is this multifunctional herb? What Is Fenugreek? Fenugreek (scientific name Trigonella foenum-graecum) is a plant native to Western Asia and the Mediterranean. It has three green or yellow oblong leaves, which can be consumed fresh or dried. Fenugreek leaves and seeds areimportant for cooking and medicines. Fenugreek seeds, also known as methi seeds, are a common ingredient in Indian curries, as well as Turkish, Persian, Eritrean, Ethiopian, and Egyptian cuisine. Because of their sweet, maple-syrup like smell and flavor, fenugreek seeds are also added to artificial maple syrup, candies, ice cream, beverages, tobacco, soaps, and cosmetics. While people use fenugreek seeds ina wide array of products today, they have also been consuming themfor thousands of years. Archaeologists have discovered cooked fenugreek seeds in Iraq dating back to 4,000 BC! Not only do fenugreek seeds taste good, but they have several health benefits. Let’s take a closer look at the composition of fenugreek or methiseedsto figure out why they work as an effective herbal supplement. Fenugreekseeds are where the medicinal magic happens. What Makes Fenugreek Work? Important Compounds As you’ll read below, the health benefits of fenugreekinvolve the regulation of blood sugar, stimulation of milk flow in new mothers, maintenance of hormones, and treatment of inflammation. Scientists have broken down some of the main compounds in fenugreek seeds to get to the root of the herb's beneficialeffects. These are some of the most important ones: Trigonelline: a betaine molecule also present in coffee and alfalfa that may help prevent and treat diabetes. 4-hydroxyisoleucineand2-oxoglutarate: molecules with aninsulin-stimulating effect. Protodioscin: compound that may have aphrodisiac effects. Diosgenin and Yamogenin: compounds used in the commercial synthesis of progesterone and other steroid products. 3-Hydroxy-4,5-dimethyl-2(5H)-furanone: compound that causes amaple-syrup scentin body excretions. Now that you’ve started to get a sense of itsmain uses, let’s look closer at what fenugreekdoes and why it works. First, though, a word of caution about herbal supplements. Look before you leap! Some retailers care more about their bottom line than your health. Why You Should Be Cautious AboutHerbal Supplements Herbal remedies can be very effective alternative treatments to prescription medication. At the same time, there’s a big business of retailers that exaggerate health claims to market their products and make money. The best way to evaluate these claims is to take a look at objective, rigorous scientificresearch. Has the supplement been tested in a randomized control trial and been proven to have statistically significant effects? If its benefits are purely anecdotal, then you might not want to waste your time or money, or worst case scenario, risk causing yourself more harm than good. With these guiding principles in mind, we’ve analyzed the scientific evidence behind the top supposed fenugreek benefits. Read on for the best fenugreek uses and the scientific evidence that backs them up. Fenugreek Benefits: Analysis of 4 PopularUses People take fenugreek in a variety of forms as an herbal supplement. Its most common form isa pill or capsule, but it can also be made into a tea or ground up and combined with other ingredients to make a poultice and applied to injured skin. The most commonly claimed fenugreek benefits aremilk production in new mothers, blood sugar levels, testosterone and male libido, and treating inflammation. Let’s look at the top four benefits of fenugreek, along with the research studies backing upthese effects. While these are the top studies currently available, hopefully, scientists will continue to evaluate its effects and gain more insight into what fenugreek does and why it works. Fenugreek can act as a galactagogue. (Keep scrolling to learn what galactagogue means.) Use 1: To Enhance Milk Production in New Mothers Fenugreek is widely used as a galactagogue, or a milk flow-enhancing agent in new mothers. Nursing women take fenugreek in pill form or drink it as a tea after they’ve had a baby. While fenugreek appears to be an effective galactagogue, it can have adverse effects if you take it while pregnant. Most doctors advise that women should only take fenugreek supplements once they’ve had their baby and not before. Let’s take a look at one of the studies backing up fenugreek’s efficacy as a galactagogue. The Evidence: Fenugreek and Milk Production This study examined the effectiveness of fenugreek tea as a galactagogue in new mothers. It divided 66 mother-infant pairs into three groups. One group drank the tea everyday, the second drank a placebo tea, and the third drank no tea and served as the control group. Researchers looked at breast milk volume and infant weight gain over a few days and found significantly higher volume and weight gain among the fenugreek tea-drinking group. From the study, researchers concluded that â€Å"Maternal galactagogue herbal tea supplementation seems to be useful for enhancing breast milk production and facilitating infant birth weight regain in early postnatal days.† If you’re interested in trying fenugreek as a milk-enhancing agent, how should you take it? How to Take Fenugreek to Stimulate Milk Production First and foremost, new mothers should consult their doctorsbefore adding fenugreek as an herbal supplement to their diet. Since it can have significant effects, everyone should make sure that they don’t have any pre-existing conditions that could interact adversely with fenugreek. If you decide to take fenugreek, you could take it as fenugreek tabletsor drink it as a fenugreek tea. A typical dosage is two to three capsules (580 to 610 mg each) taken by mouth three times a day. Drinking it as a tea is a more mild amount. You might drink between one and three cups a day as a hot tea, iced tea, or mixed with apple juice. Again, in most cases, pregnant women should not take a fenugreek supplement. You can read more about some of fenugreek’s potential side effects below. Once it enters your bloodstream, fenugreek goes head to head with the gummy bear brigadein the Battle of Blood Sugar. Use 2: To Maintain Blood Sugar Levels Fenugreek seeds arecommonly used as a supplement to control blood glucose, especially to prevent or treat diabetes. It appears to alleviate problems around the metabolism of blood sugar. Let’s take a look at some of the evidence behind this use of fenugreek. The Evidence: Fenugreek and Blood Sugar Several studies have looked at fenugreek and found that it hada significant effect on blood glucose levels. This first study gave a fenugreek supplement in both capsule and cooked form (on biscuits) to 60 non-insulin-dependent male diabetics. Ultimately, the study found that â€Å"2 grams of a powdered mixture of traditional medicinal plants in either raw or cooked form can be successfully used for lowering blood glucose in diabetics.† A second study also gave fenugreek to diabetic subjects in the form of food, this time incorporating it into bread. Like in the first study, researchers found that â€Å"acceptable baked products can be prepared with added fenugreek, which will reduce insulin resistance and treat type 2 diabetes." Alleviating problems of blood sugar metabolism is a common use of fenugreek, and people with diabetes may consider adding it to their diets in capsule or food form. How to Take Fenugreek to Control Blood Glucose The most common ways to take fenugreek to control blood sugar levels are in capsule form, ground up and added to food, or made into a tea. The recommended dosage falls between 2.5 and 15 grams a day. The amount you take varies depending on your weight, any other medications you take, and other factors. Fenugreek seeds alone haven'tbeen shown to treat diabetes, and it may have adverse interactions with certain diabetes medications. To figure out dosage and account for any variables, you should talk to your doctor before adding fenugreek to your healthcare routine. Ooh la la. Wine and roses have got nothing on fenugreek when it comes to getting in the mood. Use 3: To Boost Libido One of fenugreek’s ancient uses is to enhance libido. Mediterranean and Western Asian cultures have incorporated the herb into their diets for thousands of years to enhance sexual desire. Recent studies have suggested that fenugreek may increase libido in both men and women. The Evidence: Fenugreek and Sexual Desire Let’s take a look at one study involving males and another involving females. This 2011 study tested the effect of fenugreek extract on male libido, which it defined as sexual drive, urge, or desire. It recruited 60 men between the ages of 25 and 52 and gave them either 600 mg of fenugreek twice a day or placebo capsules. The physiological results were self-reported by participants, meaning that the results have some room for subjective bias. Overall, the group taking fenugreek supplements reported a 28% increase in libido while those taking the placebo reported a decrease overall. Scientists concluded that fenugreek can have â€Å"a significant positive effect on physiological aspects of libido† and that the herb â€Å"may assist to maintain normal healthy testosterone levels.† This 2015 study gathered 80 female participants between the ages of 20 and 49 with a self-reported low sex drive. They took fenugreek extract or a placebo for eight weeksand reported their experiences using the â€Å"Derogatis Interview for Sexual Functioning† and â€Å"Female Sexual Function Index† questionnaires. Ultimately, researchers concluded that â€Å"T foenum-graecum [fenugreek] seed extract is a well-tolerated and an effective botanical medicine for use in the support of sexual function for pre-menopausal women, in particular increasing sexual desire and arousal, with positive effects in concentration of E2 [estradiol] and free testosterone.† Thestudies suggest that fenugreek supplements may increase libido in both men and women. How to Take Fenugreek to Boost Libido Fenugreek can be taken as a capsule or brewed into a tea, or the seeds can be ground up and added to food or bread. A dose of 500 to 600 mg fenugreek capsules per day is recommended to boost libido. As with any herbal supplement, you should check with your doctor to determine the right amount for you. Is your skin red, bumpy, or injured? A fenugreek-based poultice can help. Use 4: To Soothe Skin Inflammation or Injury Fenugreek powder has long been combined with other soothing herbs to make poultices and treat skin inflammation and injury. Recent studies have suggested that fenugreek may have anti-inflammatory and antioxidant properties. The Evidence: Fenugreek andSkin Inflammation A group of researchers in Saudi Arabia extracted and isolated compounds in fenugreek seeds to determine whether or not they had anti-inflammatory and antioxidant properties. They found that â€Å"water extracts and flavonoids† from fenugreek seed extract did have the anti-inflammatory and antioxidant properties that people have long reported. However, further research is needed on the effects of taking fenugreek on a daily basis. A 2012 study found that fenugreek reduced joint inflammation and arthritis in rats. Research on fenugreek’s anti-inflammatory properties in humans is needed to back up its effectiveness in this area as an herbal supplement. How to Use Fenugreek to Treat Skin Inflammation To soothe injured or inflamed skin, people traditionally grind dried herbs or boil fresh herbs in water and make a paste. You might combine fenugreek seed powder with other skin-soothing herbs, like slippery elm, flaxseed, lobelia, or goldenseal, as well as medicinal charcoal. After combining everything into a paste, you would spread itacross a clean piece of gauze, linen, or cotton and apply it directly to the skin. You would leave the poultice on the skin for anywhere from one to 24 hours, taking it off when the skin feels better. Some people warm the poultice before pressing it to the skin. Along with thefour main uses described above - enhancing milk production, controling blood glucose, boosting libido, and treating skin inflammation -people claim a number of otherfenugreek health benefits. Let’s take a look at other potential positive effects of taking fenugreek. People have been consuming fenugreek seeds for thousands of years. Other Potential Health Benefits of Fenugreek People have been consuming fenugreek for thousands of years, and many believe that it has a wide range of physical benefits. These are a few additional anecdotal fenugreek seeds benefits: Balance cholesterol Soothe upset stomach and digestive problems Reduce menstrual cramps Reduce appetite Reduce fat mass Maintain liver and kidney health Soothe muscle pain Reduce fever Can fenugreek seeds really accomplish all this? At this point, there’s little scientific evidence behind these alleged benefits, so much more research is needed to assess the efficacy of this herbal supplement. If you’re not experiencing serious injury or fever that would be better treated with prescription medication, then it may be worth trying fenugreek capsules or seeds to see if they work for you. As with any other new drug, you should consult with your doctor to make sure that you don’t take any medicines or have any other conditions that could interact poorly with fenugreek. Fenugreek does have some potential adverse side effects, and it’s important to be aware of them before incorporating the supplement into your routine. Before you introduce fenugreek to your diet, you should talk to a medical practitioner about possible side effects and interactions. Fenugreek Side Effects: 6 Potential Problems While it’s common to think of herbal remedies as harmless, that’s not necessarily the case. Fenugreek can potentially have adverse effects in the body, and it’s important to be aware of them so that your healthcare plan doesn’t do more harm than good. The following are the six main potential fenugreek side effects. Side Effect 1. Induce Childbirth For the most part, pregnant women are advised not to take fenugreek. Because it contains oxytocin, fenugreek couldact as a uterine stimulant, meaning itcould cause contractions and preterm labor. Some people have used fenugreek to induce labor, but you shouldn’t try this without speaking to a medical practitioner first. You should also be aware that studies have shownthat a large dose of fenugreek caused birth defects in rats and developmental problems in mice. The other side effect of taking fenugreek while pregnant is that it can give a false alarm of Maple Syrup Urine Disease (MSUD). MSUD is an inherited genetic disorder so named because it causes a maple syrup-like smell in body excretions. Fenugreek won’t cause this often fatal disorder, but it can cause a serious scare and unnecessary emergency testing when the baby is born. Side Effect2. Diarrhea Fenugreek may cause stomach irritation and diarrhea. This can be especially dangerous if the nursing infant gets sick, as she could get dehydrated. Be careful if you take a blood thinner, as fenugreek could cause excessive bleeding. Side Effect 3. Bleeding Fenugreek contains a chemical compound called coumarin that can act as a blood thinner. While researchers don’t know yet if the normal dosage of fenugreek has a significant effect on the blood, they warn people on blood-thinning or anti-coagulant medications to be careful and consult their doctors before taking fenugreek supplements. Side Effect 4. Hypoglycemia If you’re taking both medicine for diabetes and fenugreek supplements, you should measureyour blood sugar levels so they don’t become too low and cause hypoglycemia. Since fenugreek can lower blood glucose levels, you don’t want to take too many medications and cause your levels to dip too low. Similarly, you should be cautious if you’re already prone to low blood sugar. Consult with your doctor about the right amount, and carefully monitor the effects that fenugreek supplements have on your blood sugar levels. Side Effect 5. Allergic Reactions Whenever you’re introducing a new supplement into your diet, you should be aware of any possible allergic reactions. Fenugreek is in the same family as chickpeas, green peas, soybeans, and peanuts, so you should be especially mindful about your body’s reaction if you have allergies to any of these foods. An allergy to one doesn't necessarily mean that you'll have an allergy to another, but you should proceed with caution if you've never consumed fenugreek before. Check with your doctor, and try just a small dosage of fenugreek at first. Stop taking it if you experience a rash, hives, swelling, or trouble breathing. This last side effect isn't dangerous, but it may cause unpredictable cravings for Belgian waffles. Side Effect 6. â€Å"Maple Syrup† Sweat or Urine This last side effect doesn’t cause any harm, apart from the false alarm about MSUD in infants described above. Fenugreek has a strong, sweet odor, and eating the seeds might pass that maple syrup-like smell into your sweat and urine or the sweat and urine of a nursing baby. If you start to notice this maple syrup-like odor, then you’ll know the cause! If you’d like to try taking fenugreek for any of the above-described health benefits, where can you find it? Where to Buy Fenugreek Fenugreek is a common herbal supplementthat you can buy in many healthcare or grocery stores or online. Walgreens, Walmart, and CVS, for instance, sell fenugreek in capsule and tea form, and Whole Foods sells the capsules, tea, and seeds (look for methi seeds). You can also find methi seeds and powder in many smaller Indian and Middle Eastern grocery stories. Finally, you can shop online and buy capsules, tea, and seeds from Amazon or a number of other online retailers that pop up via Google Shopping. Some good brands include Nature's Way, Solaray, Oregon's Wild Harvest, Alvita, Yogi Tea, and Nature's Answer. Teas and capsules cost somewhere between $5 and$10.You can also take powdered fenugreek seeds, or fenugreek extract in a liquid tincture. Read on for suggested dosages for how to take fenugreek in capsule, tea, powder, or tincture form. Fenugreek is most commonly taken in capsule form. How to Take Fenugreek As you read above, you can take fenugreek in capsule form, brew it into a tea, or add the powdered seeds to food. Fenugreek is also available in a liquid tincture form, so you could add a few drops to juice or water. Here's how much fenugreek to take in each form. Capsule:500 to 600 mg, three times a day. Tea:two to three cups a day. You can make hot or iced tea or combine it with juice. Powder:five to 30 grams of de-fatted seed powder up to three times a day. It's best to consume fenugreek powder before or as part of a meal. Tincture: three to four mL three times a day. One drop is similar to a 500-600 mg capsule. Your dosage depends on a number of factors, including weight, age, and health status. Your doctor or an herbalist can help you determine the right individualized dosage. Taking Fenugreek as an Herbal Supplement: Best Uses Fenugreek, anherb native to the Mediterranean and the Middle East, has a number of health benefits. While scientific research remains limited at this point, there's some substantial evidence that points to fenugreek's effectiveness in enhancing milk production, regulating blood glucose levels, boosting libido, and acting as an anti-inflammatory agent on irritated skin. While people have claimed for a long time that fenugreek has a number of other positive effectsas well, as this point many of its purported benefits remain anecdotal.Without the weight of a controlled study, you should be skeptical of anyone claiming fenugreek is a miracle drug. You should also be cautious about fenugreek'spotential side effects, and make sure to speak with a medical practitioner before introducing itas an herbal supplement into your diet. If you do find that fenugreek has beneficial effects on your health, then you may be glad to hear that fenugreek or methi seeds in various forms arewidely accessible and affordableat a variety of grocery and healthcare stores, both of the online and brick-and-mortar variety. If fenugreek turns out tobe the herbal supplement you've been looking for, thenyou can joinan ancient practice of fenugreek consumption that dates back almost 6,000 years.

Evidence relating to family issue Essay Example | Topics and Well Written Essays - 1250 words

Evidence relating to family issue - Essay Example The understanding of major concerns impinging upon these families: interactions or relationships with healthcare providers and social support are improved when they are defined as family weaknesses, resources, and evaluation within the perspective of the family systems theory. Of these models, family evaluation emphasises the essence of observing the family from the point of view of the family itself (Bengston, Acock, Allen, Dilworth-Anderson, & Klein, 2004). This approach will be used in the assessment of the single-mother and her family as well as the potential stress she may experience due to the demands of motherhood, work life and care giving. This particular assessment will be used in identifying the best strategies for coping and managing time that she and her family can apply. Involvement in the treatment procedure could be difficult for healthcare providers and families for various causes. Nurses supporting adults with dementia showed dissatisfaction working with elderly caregivers and sensed that these caregivers were more doubtful than others they assisted (Smith, Coleman & Bradshaw, 2002). Furthermore, nurses observed parents were opposed to adjustments when it was, in the belief of the nurse, are for the benefit of the client (Hanson, 2001). The single-mother, being in her early forties and being the primary caregiver of her father, may have problems dealing with support service providers. Furthermore, being a single-parent to three children she may resist proposed family adjustment strategies from the nurse/s. She will more likely refuse to change her coping strategies and time management because these adjustments mean adjustments in the entire family systems and processes. In addition to that, her mother refuses to acquire healthcare support for her father for the reason that her mother believes that it is her responsibility to take care of her

Data Communication & the Cloud Research Paper Example | Topics and Well Written Essays - 1500 words

Data Communication & the Cloud - Research Paper Example The components of data communication include the message i.e. the information or data to be communicated and popular forms include text, numbers, pictures, audio and video. The sender is an important component as it is the device that sends the data message as it can be computer work station, telephone handset or a video camera as the receiver is the device on the other end receiving the information as the transmission medium is the physical path by which a message travels from the sender to receiver e.g. twisted pair wire, coaxial cable, fiber optic cable and radio waves. Data communication and other aspects such as networking are changing the way business is done and the lifestyle of people in the world today. Business decisions have to be made even more quickly and the decision makers required access to accurate information relevant to the subject at hand. Computer data communication models in the world today enable the transfer of information through long distances and the inform ation appears almost instantaneous through computer networks2. Businesses today rely on computer networks and internet works in relaying the information across varied distances in modes that enable the efficient communication of data and the development of personal computers brought about tremendous changes for business, industry, science and education as a similar revolution is occurring in data communication and networking. Technological advances are making it possible for communication links to carry more and faster signals and as a result services are evolving to allow the use of this expanded capacity. An example is the establishment of the telephone services such as conference calls, call waiting, voice mail and caller ID has been extended as research in data communication and networking too resulted in new technologies. Data communication in the form of text, audio and video from all points of the world has been made possible due to the access of internet to download and uplo ad information quickly and accurately at any time. As the information is being sent and received, there is need for the security of the message as to avoid distortion and third party interference. On the other hand the storage and speed has led to the invention and introduction of a cloud computing concept. Cloud computing is a new key discipline of high performance computing sophisticated information technologies in order to treat some of the major high performance computing challenges enabling trusted technical computing solutions for the 21st century customers. It is a technology that allows consumers and businesses – generally the users - to use applications without installation and access their personal files at any computer with internet access and also allows for much more efficient computing by centralizing storage, memory, processing and bandwidth as well as provide information techn

HP Companys Outstanding Organizational Culture Business Essay

HP Companys Outstanding Organizational Culture Business Essay Organizational Culture this term first appeared on an academic literature of United States in 1979 by Pettigrew published in Administrative Science Quarterly On Studying Organizational Culture. After that, a batch of based on the organizational culture perspective to explore the source of enterprise competitive advantage popular management literature become popular books management scholars in Europe and America. The very famous Japanese American scholars William G. Ouchi (born 1943) the (Theory Z, 1981), Deal and Kennedys(Corporate Culture, 1982), as well as Peters and Waterman, the (In Search of Excellence, 1983), etc. In this literature review based on the theory the strategy management of resource school (RBV) to discuss organization culture and the relationship between sustainable competitive advantage, and organizational culture how to further affect organizational performance. And from the Angle of organizational culture the seek business diversification condition organization synergistic effect, and the formation of core competence. A) Composition enterprise competitive advantage source conditions Resources can be generally divided into three categories: tangible assets, intangible assets and organization skills. Tangible assets assessment of the most easily, it can be reflected on the balance sheet the only resource. A tangible asset generally includes real estate, production facilities, raw materials and other. Although tangible assets and enterprise strategy must, but because they itself is standardization attribute, make it very easy to imitate, so seldom become the sources of competitive advantage. Intangible assets include enterprise reputation, brand, technology knowledge, patent, trademark and culture, and long-term accumulated knowledge and experience. The intangible assets are usually in the competitive advantage (or disadvantage) and company value plays an important role. At the same time, the intangible assets will not in use was loss, on the contrary, will continue to get accumulation and growth. Based on this reason, the intangible assets can be for enterprises m ultiplication expansion to provide a foundation of core competence value. According to the view of Barneys (1991), to become the enterprise sustainable competitive advantage of the resources of an organization has the following several aspects: (1) the value of resources . That is to say, resources can help enterprise to create value and lower cost than their competitors do well. A kind of valuable resources must be able to customers are willing to pay the price to meet the demand of customers. (2) the resource scarcity. If the supply of resources is very full, so each organization will have to use this kind of resources of the same ability, they also could not be organization the sources of competitive advantage. In some value sex resources for a large number of organization of market conditions, may have a certain organization thus obtain competitive advantage. (3) resources hard to imitativeness. Imitate the disorder has two kinds, one is physical obstacles, including legal or policy limitation, get into the elements of the superior way, close to the cu stomers superior way, market capacity and scale economy, etc.; Secondly, intangible obstacles, including causal fuzzy, path dependence and social complexity. The resources of an organization hard to imitativeness from above one or more imitation barriers. (4) the irreplaceable resources. Although the resources of an organization is difficult to imitate, due to its special natural attribute, often by the threat of alternatives. If competitors to find the scarcity and difficult to imitate resources substitute, then the organizations sustainable competitive advantage or not be maintained, although have, also be short-term phenomenon. B) The organization culture and sustainable competitive advantage Excellent enterprise culture can form the enterprise sustainable competitive advantage. Peters and Waterman, the (In Search of Excellence(1982), they demonstrated the excellent enterprise organizational culture characteristics, and established a controversial outstanding theory. Kanter, 1983) in an organizational change research, discusses enterprise in the human resource management practice of advanced practice on organizational performance of positive influence. Denison(1984) to the organization culture based on the way of investigation measure that perceived organization member participation and input to the current organization and future financial performance. In addition, Gordon (1985) demonstrates the banking and public undertakings in the different performance enterprises different cultural characteristics. Kravetz(1988) to Kanter previous research further amplification, demonstrates the management practice is able to nurture the members of the participation, autonomy and creativity, and those characteristics is with the objective of organization performance indicators closely related. Hansen and Wernerfelt (1989) is an organization effect and market position of the influence of the performance. Their study found that the organization of internal factors than market position more influential, and almost no correlation between the two. After that, Kotter and Heskett(1992) of strong culture and adaptive culture and the relationship between the organizational performance is analysed. Gordon and DiTomaso( 1992) in the insurance industry, further provide the cultural power and values approval and organizational performance relation of empirical research. In addition, the theory also making progress. Barney(1986), from the perspective of economics of organizational culture are discussed, and define the organizational culture affect organizational performance condition. In the article Organizational Culture: Can It Be a Source of Sustained Competitive Advantage(1986), Barney puts forward Culture becomes the Source of sustainable Competitive Advantage must satisfy three conditions, namely has value, scarcity and inimitable. Organization first must be able to increase sales, reduce cost and expand the profit, and other ways to improve organization value. The requirements of scarcity of culture reflects the needs of competition, if each organization with a similar culture, in a similar manner to participate in competition, so there wont be organization can obtain competitive advantage. On this basis, Barney put the organizational culture of not imitativeness as sustainable competitive advantage of the most effective and the strongest barr iers. He quoted three reasons. First, the individual is difficult to observe and describe organizational culture worth. Secondly, is difficult to carries on the strict description and detection between this highly subjective structure characteristics and organization competitive advantage, value and scarcity of organizational culture is often difficult to oral expression, difficult to perception of organizational consensus, this comes from organization unique history and heritage. Finally, even if the organization culture can be described, it is still difficult to success imitation, it originated in organizational culture refused to change inert. Therefore, look from another Angle, organization powerless to understanding and copy their own culture, perhaps is the competitive advantage of the best protection, it better than any other system security . Of course, imitation of organization culture also make the organization become fragile, organization leader lack of foresight vigorous action is very easy to make the organization damaged. C) in the business diversification for based on the organizational culture of the coordination effect According to the view of Barney, value, scarcity and inimitable established organization culture as organization for an important source of competitive advantage. And in business diversification of organization, culture of inherent characteristics and can bring synergy effect, thus eventually become diversified management organization of the possibility of sustained competitive advantage source. Hiroyuki Itami In the Mobilizing Invisible Assets(1987) Hiroyuki Itami make organise resources subdivide into complementary effect and synergy effect in strategy implementation of the whole combination effect , he mentioned complementary effect almost always based on the full use of resources to achieve we can often through the Shared the same physical Assets or financial Assets, make two not relevant strategic elements exist at the same time. And this is the fundamentality of complementary effect. In contrast, Hiroyuki Itami thinks multiple effect of synergistic effect popular, synergy is hi tch-hike. When a part from the company accumulated resources can be at the same time and nothing local applied in other parts of the company, synergistic effect happens. Hiroyuki Itami and further emphasizes the obtain complementary effect resources mainly include physical assets and financial asset tangible assets, and exert synergy effect resources mainly is the intangible assets. He realized that most of the tangible assets cannot provide hitch-hike or provide opportunities to be used at the same time. With a plants two different local production respectively two different products, there is no cooperative. Financial assets also is such, cannot be in two different parts used at the same time. If a product input increased, so can be used for other products will reduce the investment. Different with tangible assets, including technology, goodwill, information, knowledge and culture of the intangible assets can be also used in two or more areas, and its value of existence a bit will not be affected. Intangible assets which is including the organizational culture , this can be in the same organization business diversification, and no cost are being used, the intangible assets play a synergistic effect also reflects the value of organizational resources, can often provide competitive advantage for organization. One can use product reputation, sales channels and invisible assets to create synergy effect company, is always better than no this kind of asset companies more advantage. Hiroyuki Itami further analysis make use of synergistic effect achieve competitive advantage has both substantive, also has the persistent invisible assets can not buy, it only by the company through the long-term effort created. This makes the company more than new to enter the market competition has the obvious advantage, because the latter must go through a long time to have a similar assets. If the synergistic effect be apt to is added use, strategists will be able to use this time competitive advanta ge to do more things. Intangible assets this cannot buy scarcity and needs long time exploring hard to imitativeness become diversified management through the synergistic effect to realize the source of sustainable competitive advantage. In contrast, tangible assets although may bring complementary effect, but as a result of complementary effect easy to easily all competitors to realize, so this kind of competition advantage nature also wont be lasting. D) Conclusion A number of studies show that HP companys outstanding organizational culture in its business diversification in bring the synergistic effect of competitive advantage (Barney, 1986; Kotter and Hesketts( 1992); Collins and Boras, 1994). Hewlett-Packard company valuable, rare and difficult to imitate the organization culture build its core competence strategy. In a study of Hewlett-Packard company of empirical research of HP way: application prudent and emergency enterprise culture analysis strategic competition advantage, Kowalczyk and Giusti using questionnaire and statistics analysis method to Hewlett-Packard company subordinates different geographical location, different product line, different industry needs four branches were studied. Statistical results show that in each branch exist in the same single prudent organizational culture, namely middle management staff commitment to the dissemination of culture, and by comparison, found that the prudent culture and company executives advocated planning enterprise culture are basically the same. On the other hand, the company allows each branch development different emergency organization culture, it is each branch in different industry environment and industry coordinated result, accord with Kotter and Hesketts in the enterprise culture and business performance, in which, he put forward enterprise culture adaptive principle. The study again, at least in part, is based on the organizational culture in every branch of synergistic effect, and cooperation with all branches in the development of the industry adaptive culture, Hewlett-Packard company to maintain long-term outstanding economic performance. In the business diversification conditions, as intangible assets organization culture as a result of can be at the same time and nothing local applied in other parts of the company, thus can realize synergistic effect for the organization, and to realize the strategic income; At the same time, organization culture may be some value sex, scarcity and difficult to imitativeness characteristics, also make the organization in business diversification conditions possible to obtain sustainable competitive advantage. Therefore, the organizational culture to cultivate should become diversified enterprise strategic basis points, and extend to all aspects of the enterprise and business areas, in order to get strategic synergy effect, constructing the core competitive force of the enterprise. References ¼Ã… ¡ 1 ¼Ã… ½Barney ¼Ã…’J ¼Ã… ½B ¼Ã… ½Ã‚ ¼Ã‹â€ 1986 ¼Ã¢â‚¬ °Ã‚ ¼Ã… ½Organizational culture ¼Ã… ¡can it be a source of sustained competitive advantage? ¼Ã… ½Academy of Management Review ¼Ã…’11 ¼Ã…’3 ¼Ã…’656-665 ¼Ã… ½ à £Ã¢â€š ¬Ã¢â€š ¬Ãƒ £Ã¢â€š ¬Ã¢â€š ¬2 ¼Ã… ½Pettigrew ¼Ã…’A ¼Ã… ½M ¼Ã… ½Ã‚ ¼Ã‹â€ 1979 ¼Ã¢â‚¬ °Ã‚ ¼Ã… ½On Studying Organizational Culture ¼Ã… ½Administrative Science Quarterly ¼Ã…’24 ¼Ã…’570-581 ¼Ã… ½

Mystery Shopping†the Miracle Tool in Business Research

VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory  ©, ProQuest, U. S. A. , EBSCO Publishing, U. S. A. , Cabell’s Directories of Publishing Opportunities, U. S. A. , Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U. G. C. ], Index Copernicus Publishers Panel, Poland with IC Value of 5. 09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2022 Cities in 153 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S)HIERARCHY PROCESS MOJGAN RIAZI, DR. YOUNOS VAKIL ALROAIA & DR. ALI AKBAR AMIN BIDOKHTI ASSOCIATION OF TRAINING PRACTICES WITH JOB SATISFACTION IN PUBLIC SECTOR ORGANIZATIONS RIZWAN BASHIR & FARZANA BASHIR STUDYING THE RELATIONSHIP BETWEEN SOCIAL CAPITAL AND TALENT MANAGEMENT IN IRAN STATE MANAGEMENT TRAINING CENTER (SMTC) SAYED ALI AKBAR AHMADI, MOHAMMAD ALI SARLAK, MUSA MAHDAVI, MOHAMMAD REZA DARAEI & SAMIRA GHANIABADI CONTEMPLATIVE SCRUTINY OF THE ADEQUACY OF HERZBERG’S MOTIVATION-HYGIENETHEORY: A VERDICT OF JOB SATISFACTION IN THE MID LEVEL MANAGER IN TELECOMMUNICATION INDUSTRY ABU ZAFAR AHMED MUKUL, SHAH JOHIR RAYHAN & MD. SHAKIB HOSSAIN PLANNING AND MANAGING A SCHEDULED SERVICE DR. IGNATIUS A. NWOKORO REAL INCOME, INFLATION, AND INDUSTRIAL PRODUCTIVITY IN NIGERIA (1970-2005) Dr. OWOLABI A. USMAN & ADEGBITE TAJUDEEN ADEJARE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA: A PARADIGM SHIFT ADEYEMI, A.ADEKUNLE THE EVALUATION OF KNOWLEDGE MANAGEMENTâ₠¬â„¢S EFFECTIVENESS ON E-LEARNING: A CASE STUDY ON PAYAME NOOR UNIVERSITY OF IRAN BAHAREH SHAHRIARI & KIARASH JAHANPOUR THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND JOB SATISFACTION AMONG PROFESSIONAL STAFF IN VIETNAMESE CONSTRUCTION COMPANIES NGUYEN PHI TAN ANALYSIS OF LIQUIDITY OF SELECTED PRIVATE SECTOR INDIAN BANKS SULTAN SINGH, SAHILA CHOUDHRY & MOHINA PRODUCTIVITY MEASUREMENT OF PUBLIC SECTORS BANKS IN INDIA DR. BHAVET, PRIYA JINDAL & DR. SAMBHAV GARG IMBIBE ETHICAL EDUCATION DR. T.SREE LATHA & SAVANAM CHANDRA SEKHAR MODELING INDIAN MONSOON (RAINFALL) VOLATILITY AS AN INDEX BASED RISK TRANSFER PRODUCT D P. SHIVKUMAR, M PRABHU & DR. G. KOTRESHWAR THE DEVELOPMENT OF SMALL SCALE INDUSTRIES IN MEGHALAYA MUSHTAQ MOHMAD SOFI & DR. HARSH VARDHAN JHAMB REGRESSION MODELS M. VENKATARAMANAIAH & M. SUDARSANA RAO EFFECTIVENESS OF EMPLOYEE RETENTION TECHNIQUES ADOPTED BY BPO COMPANIES WITH REFERENCE TO CHENNAI DR. RANJITHAM. D ROLE OF FOREIGN DIRECT INVESTMENT IN EDUCATION INSTITUTIO NS IN INDIA SHABANA, SONIKA CHOUDHARY & DR. M. L.GUPTA AN EXAMINATION OF LONG-RUN AND SHORT-RUN RELATIONSHIP BETWEEN CRUDE OIL PRICE, GOLD PRICE, EXCHANGE RATE AND INDIAN STOCK MARKET R. KANAKARAJAMMAL, S. PAULRAJ & M. V. ARULALAN MYSTERY SHOPPING– THE MIRACLE TOOL IN BUSINESS RESEARCH SHAKEEL-UL-REHMAN & A. VELSAMY THE EMPIRICAL INVESTIGATION BETWEEN EMOTIONAL COMPETENCE AND WORK PERFORMANCE OF INDIAN SALES PEOPLE DR. RITIKA SHARMA MARKETING OF BRANDED PRODUCT IN RURAL AREA: A CONCEPTUAL BASED STUDY ON RURAL MARKET PANKAJ ARORA & AJITHA PRASHANT A STUDY ON EMPLOYEES JOB SATISFACTION WITH SPECIAL REFERENCE TO COACH FACTORY P.MANONMANI & V. UMA E-CRM APPLICATION IN INSURANCE SECTOR AND RETENTION OF CUSTOMERS DASH BISWAMOHAN. & MISHRA RADHAKRISHNA THE USAGE OF SIX SIGMA TOOLS IN BRINGING DOWN THE DEFECTS IN THE HR PROCESSES SREEJA K & MINTU THANKACHAN WOMEN EMERGING GLOBALLY AS THE POTENTIAL MARKET: REASONS, IMPLICATIONS AND ISSUES DR. JAYA PALIWAL URBAN RESIDENTIAL WATER SUPPL Y IN GADAG TOWN IN KARNATAKA STATE DR. H H BHARADI TECHNICAL ANALYSIS: A TOOL TO MEASURE MARKET VOLATILITY G. B. SABARI RAJAN CO-BRANDED CREDIT CARD – A TAILOR-MADE PRODUCT NICHE FOR CONSUMERS DR.A. JESU KULANDAIRAJ A COMPARATIVE STUDY ON CUSTOMER SATISFACTION WITH SERVICE QUALITY IN PUBLIC AND PRIVATE SECTOR BANKS DR. SAMBHAV GARG, PRIYA JINDAL & DR. BHAVET EMOTIONAL INTELLIGENCE (EI): AN IMPERATIVE SKILL FOR MANAGERS IN THE GLOBAL WORKPLACE SMARTY MUKUNDAN Page No. 1. THE EXTENT OF THE IMPORTANCE OF PERSONALITY INDICATORS OF INDEPENDENT ENTREPRENEUR THROUGH USING GROUP ANALYTICAL 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 8 14 21 29 34 40 45 49 54 57 63 66 72 83 86 91 94 101 104 111 120 123 128 136 140 144 150 153 157 160 REQUEST FOR FEEDBACK INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Include d in the International Serial Directories ii http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CHIEF PATRON PROF. K. K. AGGARWAL Chancellor, Lingaya’s University, Delhi Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi Ex.Pro Vice-Chancellor, Guru Jambheshwar University, Hisar FOUNDER PATRON LATE SH. RAM BHAJAN AGGARWAL Former State Minister for Home & Tourism, Government of Haryana Former Vice-President, Dadri Education Society, Charkhi Dadri Former President, Chinar Syntex Ltd. (Textile Mills), Bhiwani COCO-ORDINATOR AMITA Faculty, Government M. S. , Mohali ADVISORS DR. PRIYA RANJAN TRIVEDI Chancellor, The Global Open University, Nagaland PROF. M. S. SENAM RAJU Director A. C. D. , School of Management Studies, I. G. N. O. U. , New Delhi PROF. M. N. SHARMA Chairman, M.B. A. , Haryana College of Technology & Management, Kaithal PROF. S. L. MAHANDRU Principal (Retd. ), Maharaja Agrasen College, Jagadhri EDITOR PROF. R. K. SHARMA Professor, Bharti Vidyapeeth University Institute of Management & Research, New Delhi COCO-EDITOR DR. BHAVET Faculty, M. M. Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Haryana EDITORIAL ADVISORY BOARD DR. RAJESH MODI Faculty, Yanbu Industrial College, Kingdom of Saudi Arabia PROF. SANJIV MITTAL University School of Management Studies, Guru Gobind Singh I.P. University, Delhi PROF. ANIL K. SAINI Chairperson (CRC), Guru Gobind Singh I. P. University, Delhi DR. SAMBHAVNA Faculty, I. I. T. M. , Delhi INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories iii http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 DR. MOHENDER KUMAR GUPTA Associate Professor, P. J. L. N. Government College, Faridabad DR. SHIVAKUMAR DEENE Asst.Professor, Dept. of Commerce, School of Business Studies, Central University of Karnataka, Gulbarga ASSOCIATE EDITORS PROF. NAWAB ALI KHAN Department of Commerce, Aligarh Muslim University, Aligarh, U. P. PROF. ABHAY BANSAL Head, Department of Information Technology, Amity School of Engineering & Technology, Amity University, Noida PROF. A. SURYANARAYANA Department of Business Management, Osmania University, Hyderabad DR. SAMBHAV GARG Faculty, M. M. Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Haryana PROF. V. SELVAMSSL, VIT University, Vellore DR. PARDEEP AHLAWAT Associate Professor, Institute of Management Studies & Research, Maharshi Dayanand University, Rohtak DR. S. TABASSUM SULTANA Associate Professor, Department of Business Management, Matrusri Institute of P. G. Studies, Hyderabad SURJEET SINGH Asst. Professor, Department of Computer Science, G. M. N. (P. G. ) College, Ambala Cantt. TECHNICAL ADVISOR AMITA Faculty, Government M. S. , Mohali FINANCIAL ADVISORS DICKIN GOYAL Advoca te & Tax Adviser, Panchkula NEENA Investment Consultant, Chambaghat, Solan, Himachal PradeshLEGAL ADVISORS JITENDER S. CHAHAL Advocate, Punjab & Haryana High Court, Chandigarh U. T. CHANDER BHUSHAN SHARMA Advocate & Consultant, District Courts, Yamunanagar at Jagadhri SUPERINTENDENT SURENDER KUMAR POONIA INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories iv http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CALL FOR MANUSCRIPTSWe invite unpublished novel, original, empirical and high quality research work pertaining to recent developments & practices in the area of Computer, Business, Finance, Marketing, Human Resource Management, General Management, Banking, Insurance, Corporate Governance and emerging paradigms in allied subjects like Accounting Education; Accounting Information Systems; Ac counting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non ProfitAccounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional Economics; Tax Accounting; Advertising & Promotion Management; Business Education; Management Information Systems (MIS); Business Law, Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Labor Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; NonProfit Organizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational Development; Pr oduction/Operations; Public Administration; Purchasing/Materials Management; Retailing; Sales/Selling; Services; Small Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism, Hospitality & Leisure; Transportation/Physical Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing; Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Digital Logic; Discrete Structures; Internet; Management Information Systems; Modeling & Simulation; Multimedia; Neural Systems/Neural Networks; Numerical Analysis/Scientific Computing; Object Oriented Programming; Operating Systems; Programming Languages; Robotics; Symbolic & Formal Logic and Web Design. 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REFERENCES: The list of all references should be alphabetically arranged. The author (s) should mention only the actually utilised references in the preparation of manuscript and they are supposed to follow Harvard Style of Referencing. The author (s) are supposed to follow the references as per the following: All works cited in the text (including sources for tables and figures) should be listed alphabetically. Use (ed. ) for one editor, and (ed. s) for multiple editors.When listing two or more works by one author, use — (20xx), such as after Kohl (1997), use — (2001), etc, in chronologically ascending order. Indicate (opening and closing) page numbers for articles in journals and for chapters in books. The title of books and journals should be in italics. Double quotation marks are used for titles of journal articles, book chapters, dissertations, reports, working papers, unpublished material, etc. For titles in a language other than English, provide an English translation in parentheses. The location of endnotes within the text should be indicated by superscript numbers. PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES: †¢ †¢ †¢ †¢ †¢ †¢ †¢ BOOKS †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bowersox, Donald J. , Closs, David J. (1996), â€Å"Logistical Management. † Tata McGraw, Hill, New Delhi. Hunker, H. L. and A. J. Wright (1963), â€Å"Factors of Industrial Location in Ohio† Ohio State University, Nigeria. CONTRIBUTIONS TO BOOKS Sharma T. , Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected Campaigns, Corporate Social Responsibility, Edited by David Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social Responsibility, Chapter 15, pp 287-303. JOURNAL AND OTHER ARTICLES Schemenner, R. W. , Huber, J. C. and Cook, R. L. (1987), â€Å"Geographic Differences and the Location of New Manufacturing Facilities,† Journal of Urban Economics, Vol. 1, No. 1, pp. 83-104. CONFERENCE PAPERS Garg, Sambhav (2011): â€Å"Business Ethics† Paper presented at the Annual International Conference for the All India Management Association, New Delhi, India, 19–22 June. UNPUBLISHED DISSERTATIONS AND THESES Kumar S. (2011): â€Å"Customer Value: A Comparative Study of Rural and Urban Customers,† Thesis, Kurukshetra University, Kurukshetra. ONLINE RESOURCES Always indicate the date that the source was accessed, as online resources are frequently updated or removed. Garg, Bhavet (2011): Towards a New Natural Gas Policy, Political Weekly, Viewed on January 01, 2012 http://epw. in/user/viewabstract. jsp WEBSITES †¢INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEME NT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories vi http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 MYSTERY SHOPPING– THE MIRACLE TOOL IN BUSINESS RESEARCH SHAKEEL-UL-REHMAN RESEARCH SCHOLAR ANNA UNIVERSITY OF TECHNOLOGY CHENNAI A. VELSAMY ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES SONA COLLEGE OF TECHNOLOGY SALEM ABSTRACT Satisfied customers are an important advantage for almost every company. Every company tries its level best to deliver better services to make the customers satisfied.A customer must be satisfied up to the highest possible level. Mystery shopping is a type of research tool to measure the level of satisfaction, a customer experiences through impartial way. The present paper tries to bring out the conceptual understanding of mystery shopping – tries to explain the openness of mystery shopping to various ar enas whether public or private and how it creates attention for improving performance of the company. KEYWORDS Mystery Shopping, Mystery Shopper, Customer Services, Customer Satisfaction, Employee Appraisal, Competitive Advantage. INTRODUCTION nowing the customer satisfaction is always the top prerogative in any business.Getting to know the level of satisfaction and (or) the changing expectations of customers’ is a continuous process. Though there are various methods and tools available for this, mystery shopping is considered as unique and undeniable tool in any organisation. As defined by Wilson (2001), mystery shopping is â€Å"a form of participant observation that uses researchers to deceive customer-service personnel into believing that they are serving real customers or potential customers†. Mystery shopping is a technique that involves looking at your business from outside and measure the efficiency of your own key processes from the view point of customers. My stery Shopping can be carried out in person, by telephone, or less commonly by email.It can recognize strengths and weaknesses and aid to show exactly where service delivery can be improved. In instances where excellent service is provided, the service may be considered an example of best practice and specific staff members can be singled out for recognition and reward. Initially set up in retail and private sector service industries, now mystery shopping is used increasingly in the private as well as public sector to gain a better understanding of how service users are taken care of when they approach front line offices. Research is the foundation stone of effective marketing planning and is vital for implementing successful marketing strategies.Mystery shopping is a research to know about company in customer point of view. It is the use of individuals, skilled to measure any customer service process, by acting as potential customers and in some way reporting back on their experien ces in a detailed and objective way. It is also an act of purchasing goods and services for collecting information for market research. K REVIEW OF LITERATURE Although the concept of mystery shopping is old, there are very less literature available in its field. Since the use mystery shopping as a tool of research has got much concern in the present business competition, investigating through the literature becomes imperative.As the use of mystery shopping is gaining much importance in the present chase of competition. The literature obtained by the investigator, in the form of various reports and research studies is briefly reviewed in this part. Banks and Murphy (1985) have noted that organizations prolong to articulate discontent in performance assessment systems even though advances in appraisal technology. Appraisal reliability and validity still remain a major problem in most assessment systems. Mystery shopping is the collection of facts, not perceptions. The mystery customer questionnaire or checklist should emphasize objective questions with a view to collecting factual data, again negating another weakness of customer surveys, i. e. hat customers only remember their overall impression of a service and not the individual elements or transactions (Wilson, 1998). Finn & Kayande, 1999 found that the process mystery shopping uses a form of member observation to observe the behavior of employees, usually in the process of providing services; the resulting data are then used for evaluation purposes. The process usually includes a structured interaction between the representative and the service provider; an employee whose behavior is being assessed. It is followed by an evaluation interview in which the manager gives the employee feedback about the data collected during the interaction. This procedure is intended to increase the accuracy of the service provider.Bromage, (2000) found it as an integral training tool in that it can be used to identify training needs. Wilson, (2001) defined mystery shopping as a form of participant observation that uses researchers to deceive customer-service personnel into believing that they are serving real customers or potential customers. Shing and Spence (2002) argue that their use to gather competitive intelligence is parallel to industrial espionage and conclude that in such cases mystery shopping is difficult to defend ethically. Karia, 2005 stated that mystery shopping in India is of not a much scope but some of the big corporate have started to do mystery shopping for increasing their service delivery. Brender-Ilan, B. nd Shultz, T. (2005) found that the procedure of mystery shopping research is intended to increase the accuracy of the service provider valuation, as this type of jobs is considered rigid to appraise impartially. Obviously, the process is used differently in different organizations, and for different purposes. CONCEPTUAL UNDERSTANDING Mystery shopping is necessary for companies t o get an objective opinion on how their business is doing. If they used their own employees to evaluate their service and operations, it would be biased. So mystery shoppers, who don't already have a connection with the company, are used to provide honest and unbiased feedback.In the UK mystery, shopping is increasingly used to provide feedback on customer services provided by local authorities, and other non-profit organizations such as housing associations and churches. Mystery shopping is a term that describes a field based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm. The mystery shopper poses as a customer in order to objectively gather information on the business being INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directo ries 01 http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 studied. Getting a customer's view of one's business is a widely recognized tool in both the marketing and customer service arenas. When mystery shoppers are dispatched to visit a business, they use criteria developed by the client to evaluate the business and focus primarily on service delivery and the sales skills of employees. Their reports, usually written, are forwarded to the client and can be used in a number of ways. Mystery shoppers can also objectively evaluate competitors and their service delivery and product mix for comparisons and benchmarking.Mystery Shopping is also known as Ghost Shopping where industry serves to evaluate the customer service for any company that deals with customer satisfaction. By sending an anonymous ghost shopper, that forms the base on their visits to client locations. Ghost shopping helps in evaluating the service provided by the company’sâ€℠¢ channel members to its customers. From this information companies can understand whether it is meeting, or failing to meet, it's customer's needs. Ghost shoppers are everyday people who are visiting stores as anonymous customers, and in the process helping these stores to better understand how they can meet customers' needs. METHODS OF IMPLEMENTATIONMystery shopping can be done by two methods a) A company uses its own employees to perform the mystery shopping, in which company trains its own employees to collect the customer related enquires from the market and b) Some companies can engage marketing research companies to evaluate the superiority of service in their stores; these companies use mystery shoppers to get the information in disguise. They disperse a mystery shopper to make a particular purchase in a shop or store, for example, and then report on the experience and understanding. Typically, the shopper is compensated, and can keep the product or service. Mystery shopping can be used in any industry, with the most common venue being retail stores, hotels, movie theaters, restaurants, fast food chains, banks, gas stations, automobile dealerships, apartments, health clubs and health care services Mystery shopping can allow a firm to create a competitive edge. It can also assist retailers in developing and evaluating strategies to retain current customers.The first step in mystery shopping is to identify your firm's important customer service characteristics and objectives often flowing from your strategy and overall goals and objectives. Next a firm uses these variables to develop a mystery shopping questionnaire, either alone or with the help or a consultant or mystery shopping firm. The survey can include a mix of description and check-off questions. WHY & WHERE MYSTERY SHOPPING? In this growing severely competitive environment, there is an ever-increasing need for companies to gather evidence on whether their policy initiatives have had the intende d outcomes and whether retail firms treat their customers fairly.In particular, the need is to measure and evaluate the impact of company policies, assess levels of firms’ compliance with rules and examine the experience consumers have of the market. Mystery shopping is regarded as a necessary means of gathering such information. This is because of the problems inherent to surveying those who have recently purchased products – consumers don’t always exactly recall all the particulars. Some of the benefits of mystery shopping are; Product Placement, Point of Selling, Visibility, Customer Demand, Repurchases, Brand Recall, Awareness. Mystery shopping is useful to know about the awareness of that brand, how many outlets are having this product? Through it one can get the information about the competitors like their new product launches, market share, new promotions, campaigns, etc.Even you can check the placement of the product in the outlet, whether the product ha s got right place on shelf, visibility of product, how fast product is moving, impulse buying appeal of the product, etc. A â€Å"conformist† mystery shopper in-person visits more of business locations. The assessments are typically discrete questions along with the correlated point values, as well as some narratives for amplification. However, due to advances in technology as well as evolving customer service requirements, the ability to gather data and other materials relating to a customer’s experience has been significantly increased. Mystery shopping can allow a firm to create a competitive edge. It can also assist retailers in developing and evaluating strategies to retain current customers.Typical areas of assessment are customer service, suggestive selling and up-selling techniques, teamwork, employee and management activities, head-count, store appearance and organization, merchandise displays and stock, cleanliness of the location, signage and advertising com pliance, time in line and time elapsed for service, product quality, order accuracy, customer's preferences, cash handling, and return policies. After pre-testing the questionnaire, mystery shoppers are hired to do an assessment. Assessments can be on-site or via the telephone or even the Internet. A sample size as well as a period of time for the mystery shopping program is determined and results are used for feedback.BENEFITING RANGE OF BUSINESS Mystery shopping is more visible in developing countries and it is mostly prevailing in retail sector. But other sectors also use it as a tool to measure their customer satisfaction, competition, new technology advancements etc. some of the areas where mystery shopping is seen commonly are Banks, Restaurants, Hotels, Supermarkets, Automobile shops, Repair shops, Bars, Clubs, Theaters, Shopping malls, Retail chain operators. FMCG companies, Consumer durable companies, Apparel retailers. Mystery shoppers are professional in this field as he charges a reasonable amount from the companies for doing this service of conducting research.A feedback is given by them to the client whether the services are being performed according to expectations or not and gives a chance for the further improvements that company thinks necessary for its survival. On the other hand they tries to offer a better delivery to the customers to make them satisfied and a company can attract more and more customers if it is efficient in the market USE AND EXECUTION OF MYSTERY SHOPPING Managers can use the reports from mystery shoppers to evaluate their position in the industry, and the results can be used to provide employee recognition and other positive reinforcements of loyalty and morale through incentive programs.Many restaurants, banks, supermarkets, and clothing retailers have used the techniques, along with hotels, furniture stores, grocery stores, gas stations, movie theaters, automotive repair shops, bars, athletic clubs, bowling alleys, and almost any business where customer service is important. As the service sector of the economy has increased, so has the demand for mystery shoppers. Some retailers are large enough to have their own in-house program in place. Other smaller companies who do not have the resources to develop a quality mystery shopping program in-house use mystery shopping contractors. These contractors directly hire and train the mystery shoppers, who work as independent contractors.The reports from mystery shoppers can measure training and levels of customer service pre- and post-training. Mystery shopping allows managers to determine if the services provided by employees are appropriate. Shopping reports can assess promotional campaigns and even verify employees' honesty in handling cash and charges. Reports over time can give up a longitudinal database of averages. Some industries share findings so that managers can know regional or national averages of the industry. At the Web site Managerspot. c om, for example, restaurant owners can compare their numbers from mystery shopping reports with a pool of similar, but anonymous, restaurants.The use of mystery shopping is just one part of a company-wide program to develop and enhance employee performance. The idea is to find out from a consumer's point of view which areas of service and product quality are most important and what areas need improvement. Data from the shopping results can be used by the company to make necessary changes on a timely basis. The results should be used for developmental and reward purposes and not for punishment. Mystery shopping is a valuable tool to businesses and is especially helpful for small, start-up businesses that need accurate and fast information to assess their employees and compare their products and services to the competition.So mystery shopping is a process for exploring everyday experiences, one person’s view at a snapshot in time, a way of identifying strengths and weaknesses i n dealing with customers, a method of measuring employees’ performance against set customer service standards, a useful aid for identifying training needs. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories 102 http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 Mystery shopping can be used for various purposes. Most of the time the goal is to measure the quality of the service delivery to the customer.In this situation the mystery guest can be focused on the compliance to specific standards, guidelines or demands, or the mystery guest can be instructed to position the quality of the service on a scale. If a mystery guest visits locations of competitors, benchmarking becomes a way to judge your own activities against those. GROWING NECESSITY OF MYSTERY SHOPPERS Managers can use the repo rts from mystery shoppers to evaluate their status among its competitors and the scope of increasing the business. Also this tool is highly reliable, and the results can be used to provide employee recognition and other positive reinforcements of loyalty and morale through incentive programs.The use of mystery shopping is just one part of a company-wide program to develop and augment employee performance. The idea is to learn from a consumer's point of view which areas of service and product quality are most important and what areas need improvement. Data from the shopping results can be used by the company to make necessary changes on a timely basis. The results should be used for developmental and reward purposes and not for punishment. Mystery shopping is a valuable tool to businesses and is especially helpful for small, start-up businesses that need accurate and fast information to assess their employees and compare their products and services to the competition. MYSTERY SHOPPIN G IN INDIAMystery shopping is not much practiced in India; some of the organizations who have initially used this type of research are ICICI Bank, Titan, Arrow and Reliance communications. ICICI Bank used mystery shopping initially in Pune to check the services offered by one of its branches, it conducted survey by telephone through mystery shoppers to find out the different services provided to different age groups by the bank (Karia, P. M. , 2005) CONCLUSION In the present age of competition there are various tools of research available for the companies to measure their service level from the customer point of view. One such efficient tool is mystery shopping, which is also called as ghost shopping. It can be viewed as an efficient tool in measuring the customer satisfaction with the company.No doubt, companies are spending lot of resources in ensuring customer satisfaction and to know what actually customers want. Mystery shopping can be chosen as an efficient tool in knowing th e overall details of positive and negative aspects of services provided to customers. It can also be used to rectify the problems a company actually faces in dealing with the customers. REFERENCES Banks, C. G. & Murphy, K. R. (1985) â€Å"Toward Narrowing the Research-Practice Gap in Performance Appraisal†. Personnel Psychology, Vol. 38 (2), pp. 335– 345. 2. Brender-ilan, Y. and Shultz, T. (2005) â€Å"Perceived Fairness of the Mystery Customer Method: Comparing Two Employee Evaluation Practices†. Employee Responsibilities and Rights Journal, Vol. 17(4), pp. 231-243. 3. Bromage, N. 2000) â€Å"Mystery Shopping – It is Research, But Not as We Know It†. Managing Accounting, Vol. 78 (4), pp. 30-35. 4. Cawley, B. D. , Keeping, L. M. & Levy, P. E. (1998) â€Å"Participation in the Performance Appraisal Process and Employee Reaction: A Meta-Analytic Review of Field Investigation†. Journal of Applied Psychology, Vol. 98 (4), pp. 615–621. 5. Finn, A. (2001) â€Å"Mystery Shopper Benchmarking of Durable-Goods Chains and Stores†. Journal of Service Research, Vol. 3 (4), pp. 310-320. 6. Finn, A. and Kayande, U. (1999) â€Å"Unmasking a Phantom: A Psychometric Assessment of Mystery Shopping†. Journal of Retailing, Vol. 75 (2), pp. 195–217. 7. Karia, M. P. , (2005) â€Å"Ghost Shopping†. http://www. indiamba. com. 8.Shing, M. N. K. and Spence, L. J. (2002) â€Å"Investigating the Limits of Competitive Intelligence Gathering: Is Mystery Shopping Ethical† Business Ethics: A European Review, Vol. 11 (4), pp. 343-353. 9. Stovall, S. A. (1993) â€Å"Keeping Tabs on Customer Service†. Bank Marketing, Vol. 25 (6), pp. 29-33. 10. Wilson, A. M. (1998) â€Å"The Role of Mystery Shopping in the Measurement of Service Performance† Managing Service Quality, Vol. 8 (6), pp. 414-420. 1. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refer eed/Juried) Open Access International e-Journal – Included in the International Serial Directories 103 ttp://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 REQUEST FOR FEEDBACK Dear Readers At the very outset, International Journal of Research in Commerce, IT and Management (IJRCM) acknowledges & appreciates your efforts in showing interest in our present issue under your kind perusal. I would like to request you to supply your critical comments and suggestions about the material published in this issue as well as on the journal as a whole, on our E-mail i. e. [email  protected] com for further improvements in the interest of research. If you have any queries please feel free to contact us on our E-mail [email  protected] com.